LEGAL
Privacy Notice
This page contains our North America and International Privacy Policy
North America Privacy Policy
Our Commitment to Keeping Your Data Safe
Please note this North America Privacy Notice is applicable to United States residents and individuals in Canada only. Please see below for our Global Privacy Notice if you are not a United States resident or are not in Canada.
This Privacy Policy describes how K&S Escapes (“Company,” “we,” “our,” or “us”) collects, uses, discloses, and safeguards personal information provided by users (“you” or “your”) when accessing our website or engaging with our travel services within North America, including the United States, Canada, and Mexico. By using our website or services, you agree to the practices described herein.
We may collect personal information that you voluntarily provide to us when you schedule a consultation, complete a form, request travel planning services, or communicate with us. This information may include your name, email address, phone number, mailing or billing address, passport or identification details necessary for travel, and specific preferences related to your travel plans. In addition, we may collect payment information, which is securely processed by trusted third-party providers.
PERSONAL DATA WE MAY COLLECT
At K&S Escapes, we are committed to collecting only the personal information necessary to provide you with exceptional travel experiences. The type and scope of personal data we collect depends on how you interact with us, the services you request, and your preferences. We strive to limit our data collection to what is relevant and proportionate to the purpose for which it is being processed.
When you engage with our services—whether browsing our website, requesting information, or making a booking—we may collect, use, store, and process the following categories of personal data:
Personal Identification Information
This includes your first and last name, title, marital status, gender, date of birth, email address, mailing address, phone number, loyalty program memberships, travel preferences, and emergency contact information. In specific cases, we may request clothing sizes (for group or branded merchandise) or qualifications relevant to your travel plans (e.g., sailing certifications).
Booking and Travel Details
When you make a booking, we may collect information about your travel itinerary, departure and arrival points, accommodation preferences, additional services (such as excursions, transfers, or upgrades), baggage needs, seating and meal preferences, and any special assistance requests. This may include details for others included in your booking.
Payment Information
We may collect your payment card or bank details in order to process transactions. This may include billing addresses and records of the travel services and products you have purchased from us.
Government-Issued Identification
In compliance with travel regulations, we may require a copy of your passport or identity card. This may include your full legal name, passport number, country of issuance, and expiration date—especially when required for international travel or pre-departure documentation.
Communications and Interactions
We retain records of your communications with us, including inquiries, feedback, complaints, reviews, and survey responses. This also includes marketing preferences, user credentials (such as a username or password for member portals), and notes related to your customer service interactions.
Website and Technology Usage
We collect information about how you use our website and digital services. This may include IP addresses, browser types, access times, device identifiers, location data, and website activity through cookies or similar tracking technologies. We may also collect publicly available information from your interactions with our social media platforms.
Employment Applications
If you apply for a position with us, we may collect your resume, employment history, education background, and the role for which you are applying.
Sensitive Personal Data
In limited circumstances, we may collect sensitive information—such as medical data or religious preferences—to ensure we can deliver safe, appropriate, and inclusive travel services. This may include dietary restrictions (e.g., kosher or halal), accessibility needs, or health conditions that may require accommodations or emergency care. Where required by law, we will seek your explicit consent before collecting or processing this data.
We handle all sensitive personal data with heightened care and confidentiality and limit access to those with a legitimate need to know.
CHILDREN’S PERSONAL DATA
K&S Escapes does not knowingly collect, use, or store personal information from individuals under the age of 16 without verifiable parental consent. Our services are not directed toward children, and we do not intentionally solicit or process personal data from minors.
If we become aware that we have inadvertently collected personal data from a child under the age of 16, we will take immediate steps to delete such information from our records in accordance with applicable data protection laws.
If you are a parent or legal guardian and believe that your child may have submitted personal information to us, please contact us promptly using the details provided in the “How to Contact Us” section of this Privacy Policy. We will work with you to address and resolve the matter in a timely and respectful manner.
HOW WE COLLECT YOUR PERSONAL DATA AND WHY
We collect personal data in the following ways, depending on how you interact with us.
Direct Interactions You may provide personal data when you:
Book or search for a trip or related service (flights, cruises, hotel stays, transfers, excursions, etc.) via our website, app, physical locations, or call center
Begin but do not complete a booking or inquiry form
Request a brochure, subscribe to our emails, or participate in contests, promotions, surveys, or reviews
Create an account on our website and enter information into forms
Provide feedback or report an incident, illness, or issue
Apply for a job via email or through our site
Contact us by phone, email, mail, social media, or messaging platforms
Note: These communications may be recorded for quality, training, or business purposes
Attend in-person or virtual events hosted by K&S Escapes
Cookies and Automated Technologies When you visit our website, we may automatically collect certain types of data using cookies, server logs, pixels, web beacons, and similar tracking technologies. This data may include technical information about your device, your browsing behavior, and usage patterns. We use this information to operate and personalize our website, enhance the user experience, and analyze website traffic to better understand what features are most valuable to our visitors.
To help us with this, we may use third-party analytics services, such as Google Analytics. These services collect and process data to provide us with insights about how users engage with our website. For more information, you can visit Google’s page on “How Google uses data when you use our partners’ sites or apps.” If you prefer not to be tracked by Google Analytics, you can opt out by installing the Google Analytics Opt-out Browser Add-on.
You have the option to control cookie settings through your browser. However, please note that disabling cookies may impact the functionality and accessibility of certain parts of our website. For further details about how we use cookies and how you can manage them, please refer to our Cookie Policy.
Third Parties and Public Sources We may receive personal data from third-party sources such as:
Airlines, hotels, and activity providers (especially when resolving complaints or coordinating services)
Analytics and marketing platforms
Government agencies or regulatory bodies (e.g., in the event of an incident or legal requirement)
Affiliated travel agents or referral partners
How and why do we use your personal data?
We may process your personal data in various ways, depending on your interactions with us and the services you request. These processing activities include the following:
We use your personal data to manage and fulfill your bookings. This includes providing the products or services you have requested or purchased, such as arranging accommodations, transportation, and excursions. We also use your contact information to communicate important details about your bookings, such as confirmations, tickets, itinerary updates, or responses to inquiries and complaints.
We may use your personal data to address and investigate any complaints or service issues. In some instances, we may need to share relevant information with third parties—such as service providers or regulatory bodies—to properly assess and resolve the matter.
We may invite you to complete reviews or participate in surveys to better understand your experience and to enhance our services.
With your consent or as otherwise permitted by law, we use your personal data to send you marketing communications. These communications may include updates on promotions, special offers, brochures, events, and other news we believe may be of interest to you. You can opt out of marketing at any time.
To provide a more personalized and high-quality customer experience, we may use your data to tailor communications and advertising based on your preferences and interests. We may also record or monitor customer service calls to ensure quality and support training efforts.
We process personal data to ensure the safety and security of our services, staff, clients, and physical locations. This includes preventing fraud or unauthorized activity, conducting system testing and maintenance, and protecting our business interests.
If you apply for employment with us, we will process your application and associated information to assess your suitability for the role, whether submitted directly or through an agent or recruiter.
We use personal data to optimize the performance and usability of our websites and mobile applications. This includes ensuring content is delivered effectively for your device, using analytics to improve site functionality and relevance, and tailoring content based on your engagement.
We also use analytics to enhance our products, services, marketing efforts, and overall customer relationships. These insights help us better understand user behavior and improve our offerings accordingly.
Your personal data may also be used for research purposes, such as participating in consumer studies or feedback groups. When possible, this data is aggregated and anonymized to protect your privacy.
We process personal data to comply with applicable laws and legal obligations, including responding to legal proceedings, court orders, or regulatory requirements.
Finally, we may use your data to protect or enhance the value of our business and assets. This may include activities related to mergers, acquisitions, restructurings, asset sales, or insolvency proceedings.
Change of Purpose
We will only use your personal data for the purposes for which it was originally collected, unless we reasonably determine that it is necessary to use it for another purpose that is compatible with the original reason.
If we need to use your personal data for a purpose unrelated to the original purpose, we will inform you and, if required, obtain your consent for such use.
Please note that we may process your personal data without your knowledge or consent, in accordance with the applicable laws, where this is required or permitted by law.
How We Use Your Personal Data for Marketing and Advertising Purposes
When We Will Contact You:
We may collect your personal data to better understand your preferences and interests. This helps us determine which products, services, and offers may be most relevant to you. Based on this information, we will send you updates about our latest offers, partnerships, sales, promotions, competitions, and relevant news from our partners, including other members of the Travelopia group.
When required by law, we will obtain your consent before contacting you for these marketing purposes.
Opting Out of Marketing Communications:
We respect your preferences, and if you no longer wish to receive marketing communications, you can easily unsubscribe by clicking the "unsubscribe" link included in all our emails. Alternatively, you can contact us directly to update your preferences.
To Whom We Disclose Your Personal Data:
To provide the services we offer, we may disclose your personal data to the following third parties:
Companies we partner with: We may share your personal data with other companies in our group for purposes such as managing and improving our products and services, handling complaints, and personalizing your experience.
Third-Party Suppliers: We may disclose your personal data to third parties like travel agents, airlines, hotels, tour operators, transport companies, insurance providers, car hire agencies, cruise companies, and event operators in order to fulfill your booking and service needs.
Service Providers: We may share your data with third-party service providers such as IT companies, marketing agencies, payment processors, medical service providers, software companies, and credit card screening services.
Government and Regulatory Authorities: If required by law, we may provide certain personal data to immigration, border control, or other government authorities, usually basic passport information and occasionally additional data based on the laws of the country you're visiting.
Marketing Partners: With your consent, we may disclose your data to third parties or other Travelopia group companies for marketing purposes.
Credit and Fraud Prevention Agencies: We may share personal data with these agencies for fraud prevention and to ensure financial security.
Legal and Regulatory Entities: We may disclose your personal data to courts, regulatory authorities, legal advisors, and other relevant bodies to protect our legal rights or the safety of our employees.
Business Transactions: In the event of a sale, transfer, or merger of our business or assets, or if we seek to acquire another business, your personal data may be disclosed to the relevant parties involved. In the case of insolvency, an appointed insolvency practitioner may disclose your personal data for regulatory purposes.
We require all third-party service providers to respect the security of your personal data and to process it in accordance with applicable laws. We ensure that third-party providers only use your data for the purposes outlined in our instructions.
Third-Party Links
Our website may contain links to third-party websites, plug-ins, and applications. By clicking on these links or enabling these connections, third parties may have the ability to collect or disclose your personal data. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to review the privacy notices of any websites you visit once you leave our site.
International Use of Our Website or Services
If you are accessing our website or using our services from outside the United States or Canada, please be aware that by providing your personal data, it may be transferred, stored, processed, or collected in the United States or Canada.
Your Personal Data Rights
Depending on your location in the United States or Canada, and subject to certain exceptions, you may have the following rights regarding your personal data:
Access: You may have the right to request access to the personal data we have collected about you.
Data Portability: You may have the right to receive a copy of your personal data in a format that is portable and easy to use.
Deletion: You may have the right to request the deletion of your personal data.
Correction: You may have the right to correct inaccuracies in your personal data.
Opt-Out of Certain Processing: You may have the right to opt out of the processing of your personal data for:
(a) Targeted advertising,
(b) The sale of your personal data,
(c) Profiling for decisions that have significant effects on you.
If you wish to exercise any of your privacy rights outlined above, please refer to the [“How can I exercise my rights?”] section below.
Keeping Your Personal Data Secure
We take the security of your personal data seriously. While no system can offer absolute security, we implement reasonable technical and organizational measures to minimize risks and prevent unauthorized access, loss, alteration, or disclosure of your personal data. Access to your personal data is limited to employees, agents, contractors, and third parties who need to know in order to perform their duties.
How Long Do We Keep Your Personal Data?
We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required by applicable laws. We assess the retention period based on factors such as:
Whether we need your personal data to provide you with the services you requested.
Whether we have an ongoing business relationship with you.
Whether we have a legal or regulatory obligation to retain your personal data.
Whether we need to retain your data for business purposes, such as marketing other services to you.
In some cases, we may anonymize your personal data for research or statistical purposes, in which case it may be used indefinitely without further notice.
California residents
This section applies to our collection and use of Personal Information if you are a resident of California, as required by the California Consumer Privacy Act of 2018 and its implementing regulations, as amended by the California Privacy Rights Act (collectively, “CCPA”), where “Personal Information” has the definition set forth in the CCPA.
Categories of Personal Information Collected, Used and Disclosed
We have collected the following categories of Personal Information from our customers within the last 12 months. The sources from which we obtain this information and the ways in which we use this information are set forth in above. We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
We collect several categories of personal information from our users, as outlined below. These categories include:
Identifiers: Information such as your name, address, phone number, email address, and IP address.
Personal Information: As defined in California's customer records law, such as your contact details, financial information, and other identifiers.
Commercial Information: Details of products or services you have purchased or considered.
Biometric Information: Data such as fingerprints, facial recognition data, or other biometric identifiers (if applicable).
Characteristics of Protected Classifications: Information such as race, gender, and age as defined under California or federal law.
Internet or Other Network Activity: Data related to your interactions with our website, apps, or other online platforms, including browsing history and clicks.
Geolocation Data: Information about your location derived from your device.
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information: Information from audio, video, or similar sources, such as customer service calls.
Inferences Drawn from Other Personal Information: Insights or conclusions we derive from other personal information, such as your preferences.
Professional or Employment-Related Information: Data related to your employment, such as job history and professional qualifications.
Non-Public Education Information (per the Family Education Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)): Educational records, which we do not collect or disclose.
Sensitive Personal Information: Information that is classified as sensitive, such as health or financial data.
We may disclose these categories of personal information to third parties for various business or commercial purposes. These third parties include:
Affiliates, Third-Party Suppliers, and Service Providers: To provide, manage, and improve our products and services. These third parties may help with customer support, payment processing, data hosting, marketing, and analytics.
Companies that Operate Cookies and Online Tracking Technologies: For the purpose of improving user experience, analyzing traffic, and providing personalized content.
In addition, we may sell or share certain categories of personal information to:
Companies that Operate Cookies and Other Online Tracking Technologies: To serve personalized advertising, analyze user behavior, and track site usage.
However, we do not sell or share the following categories of personal information:
Commercial Information: Except for disclosures necessary for processing or providing services.
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information: Not sold or shared.
Professional or Employment-Related Information: Not sold or shared.
Sensitive Personal Information: Not sold or shared.
Non-Public Education Information (per the Family Education Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)): Not collected, disclosed, or sold.
By interacting with us, you consent to our collection, use, and disclosure of personal information as described above, and we are committed to protecting your privacy. We will only use your personal data for the purposes for which it was collected, unless there is a legal requirement or legitimate interest for using it in other ways.
We may transfer, store, or process your personal information in countries outside of the United States or Canada, in which case we ensure that appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.
You have the right to access, delete, correct, and opt out of certain processing of your personal data. If you wish to exercise any of these rights, please refer to the "How Can I Exercise My Rights?" section of this policy.
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless otherwise required by applicable laws. Where possible, we will anonymize your data for research and statistical purposes.
For further information, please contact us via the details provided in the "How Can You Contact Us?" section of this privacy policy.
California Privacy Rights
At K&S Escapes, we prioritize your privacy and are committed to safeguarding your personal data. Depending on your location, you may have specific rights regarding the personal data we collect. These rights include the following, subject to certain exceptions:
Notice: You have the right to be informed about the categories of personal data we collect and the purposes for which it will be used or disclosed. This transparency is provided at or before the point of collection.
Access: You can request details about the personal data we hold about you. This includes information on the categories of data, the sources from which it was collected, the business or commercial reasons for collection, third-party disclosures, and the specific pieces of personal data we've collected.
Data Portability: You have the right to request a copy of your personal data in a portable, easily usable format.
Erasure: You have the right to request the deletion of your personal data.
Correction: You have the right to request corrections for any inaccurate personal data we may hold about you.
Automated Decision-Making: You have the right to inquire about any automated decision-making processes and request a description of the likely outcomes. Although we do not currently engage in automated decision-making, you can still opt out of such practices if they are introduced.
Opt-Out of Sales or Sharing of Personal Information: If we sell or share your personal data, you may opt out by clicking the “Do Not Sell or Share My Personal Information” link on our website.
Limit the Use of Sensitive Personal Information: We do not use or disclose sensitive personal information beyond what is necessary for providing our products and services.
You, or an authorized agent you designate, can make requests regarding your personal information. Requests can also be made on behalf of your minor child.
Please note that you may request access or data portability only twice within a 12-month period. To make such a request, we ask that you provide enough information to verify your identity and help us properly evaluate and respond to your request.
For further details, please refer to the "How Can I Exercise My Rights?" section.
Other California Rights
Under California's Shine the Light law (Cal. Civ. Code Sec. 1798.83), customers residing in California who have an ongoing business relationship with us have the right to request details about the categories of personal information we may have shared with third parties for their direct marketing purposes, if applicable. If you wish to opt out of having your information shared for such purposes, please email us using the contact details provided in the [“How can you contact us?”] section of this privacy notice, with "Marketing Opt-Out" in your request. You may submit this request once per calendar year. Please note that, as of the date of this privacy notice, we do not share your information with third parties for marketing purposes.
Under California's Shine the Light law (Cal. Civ. Code Sec. 1798.83), customers residing in California who have an ongoing business relationship with us have the right to request details about the categories of personal information we may have shared with third parties for their direct marketing purposes, if applicable. If you wish to opt out of having your information shared for such purposes, please email us using the contact details provided in the [“How can you contact us?”] section of this privacy notice, with "Marketing Opt-Out" in your request. You may submit this request once per calendar year. Please note that, as of the date of this privacy notice, we do not share your information with third parties for marketing purposes.
Information for Individuals in Canada
We comply with the applicable Canadian data protection laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
By providing your personal data to us, you consent to our collection, use, and disclosure of your information for the purposes outlined in this privacy notice. If you choose not to provide the required personal data, we may not be able to offer certain services. You acknowledge and consent that we may engage service providers to perform specific services on our behalf. If any service provider is located outside of Canada, including in the United States, personal data may be processed and stored in that jurisdiction, and foreign courts or law enforcement may be able to access your data in accordance with local laws.
As a resident of Canada, you have the right to access, review, and request corrections to your personal data. We will take reasonable steps to verify your identity before responding to your request. The verification process may vary depending on the sensitivity of the data and whether you have an account with us.
If we believe the personal data is accurate, we may refuse to make changes, but we will maintain a record of your request. Access to personal data may be denied in certain cases, such as when the request reveals another individual's personal information or if it discloses confidential commercial details.
You have the right to withdraw or refuse consent to the processing of your personal data at any time. However, this does not affect any prior processing that was carried out under valid consent.
We will not collect, use, or disclose your personal data for any purposes other than those described above, unless we have your consent. We will respond to your requests regarding your personal data as promptly as possible.
How to Exercise Your Privacy Rights
You will not face any discrimination for exercising the rights outlined in this privacy notice. This means we will not deny you services, alter the pricing or rates for services, or provide a different level or quality of service based on your decision to exercise your rights.
To exercise your privacy rights, you may submit a request using the following methods:
Email us at katie@ksescapes.com
Verification and Process
Before fulfilling your request, we must verify your identity. If we cannot initially verify your identity, we may request additional information to complete the process. Any personal data provided will only be used for verification purposes. If you are an authorized agent submitting a request on behalf of an individual, we will require verification of your identity and may ask for written authorization or proof of power of attorney.
We strive to respond to requests within the time frame required by applicable law. If more time is needed, we will inform you in writing about the reason and the extension period.
Whether you have an account with us or not, we will provide our response either by mail or electronically, depending on your preference.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If a fee is necessary, we will inform you of the reason and provide an estimated cost before proceeding with your request.
We cannot respond to requests or provide personal data if we cannot verify your identity or confirm that the personal data relates to you. Making a verifiable consumer request does not require you to create an account with us.
We may deny certain requests or only fulfill them partially, as permitted or required by law. For example, if you request deletion of your personal data, we may need to retain certain data for legal purposes.
Appeals
If you are not satisfied with the resolution of your request and are entitled to appeal the decision, you can contact us using the information provided above.
How can you contact us?
If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.
Data Protection
K&S Escapes
3586 Harborwood Road, Salem, VA 24153
To: katie@ksescapes.com
Please contact us in the first instance if you have any concerns. If we are unable to resolve your concern, you have the right to make a complaint to the relevant data protection authority where you live.
Changes to this privacy notice and your duty to inform us of changes
We keep our privacy notice under regular review. This version was last updated May 2025.
Please note that we may modify or update this privacy notice from time to time, so please review it periodically. We may provide you with an updated privacy notice if material changes are made. Unless otherwise indicated, any changes to this privacy notice will apply immediately upon posting to our website.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Global Privacy Policy
Our Commitment to Keeping Your Data Safe
If you are visiting from the United States or Canada, please see our North America Privacy Notice.
This Privacy Policy describes how K&S Escapes (“Company,” “we,” “our,” or “us”) collects, uses, discloses, and safeguards personal information provided by users (“you” or “your”) when accessing our website or engaging with our travel services within North America, including the United States, Canada, and Mexico. By using our website or services, you agree to the practices described herein.
Who’s in control?
K&S Escapes, LLC is the “data controller” of all personal data collected and used for the purposes of providing our products or services and for any other purposes set out in this privacy notice. This means that K&S Escapes, LLC is responsible for keeping your data safe; deciding how and why your data is used; and ensuring that your data is handled legally.
PERSONAL DATA WE MAY COLLECT
At K&S Escapes, we are committed to collecting only the personal information necessary to provide you with exceptional travel experiences. The type and scope of personal data we collect depends on how you interact with us, the services you request, and your preferences. We strive to limit our data collection to what is relevant and proportionate to the purpose for which it is being processed.
When you engage with our services—whether browsing our website, requesting information, or making a booking—we may collect, use, store, and process the following categories of personal data:
Personal Identification Information
This includes your first and last name, title, marital status, gender, date of birth, email address, mailing address, phone number, loyalty program memberships, travel preferences, and emergency contact information. In specific cases, we may request clothing sizes (for group or branded merchandise) or qualifications relevant to your travel plans (e.g., sailing certifications).
Booking and Travel Details
When you make a booking, we may collect information about your travel itinerary, departure and arrival points, accommodation preferences, additional services (such as excursions, transfers, or upgrades), baggage needs, seating and meal preferences, and any special assistance requests. This may include details for others included in your booking.
Payment Information
We may collect your payment card or bank details in order to process transactions. This may include billing addresses and records of the travel services and products you have purchased from us.
Government-Issued Identification
In compliance with travel regulations, we may require a copy of your passport or identity card. This may include your full legal name, passport number, country of issuance, and expiration date—especially when required for international travel or pre-departure documentation.
Communications and Interactions
We retain records of your communications with us, including inquiries, feedback, complaints, reviews, and survey responses. This also includes marketing preferences, user credentials (such as a username or password for member portals), and notes related to your customer service interactions.
Website and Technology Usage
We collect information about how you use our website and digital services. This may include IP addresses, browser types, access times, device identifiers, location data, and website activity through cookies or similar tracking technologies. We may also collect publicly available information from your interactions with our social media platforms.
Employment Applications
If you apply for a position with us, we may collect your resume, employment history, education background, and the role for which you are applying.
Sensitive Personal Data
In limited circumstances, we may collect sensitive information—such as medical data or religious preferences—to ensure we can deliver safe, appropriate, and inclusive travel services. This may include dietary restrictions (e.g., kosher or halal), accessibility needs, or health conditions that may require accommodations or emergency care. Where required by law, we will seek your explicit consent before collecting or processing this data.
We handle all sensitive personal data with heightened care and confidentiality and limit access to those with a legitimate need to know.
CHILDREN’S PERSONAL DATA
At K&S Escapes, we are dedicated to protecting the privacy of all individuals, including children and young people. We may collect information about children and young people as outlined in the "What Information We Might Collect About You" section, in order to plan and deliver the products or services they are involved in.
If applicable, we collect personal information about children and young people under the age of 18 in the following ways:
From the school or organization organizing a trip, which has already obtained the necessary consent from parents or guardians to process the data.
From parents or guardians directly, where we obtain consent as required.
In cases where a young person completes an online application (applicable in the UK), we will retain the data until we have obtained parental or guardian consent. If consent is not granted, the data will be deleted.
Children have the same personal data rights as adults. If a child wishes to exercise these rights, a parent or guardian may make the request on their behalf, where applicable. For further details on these rights and how to exercise them, please refer to the "Your Personal Data Rights" section of this privacy policy.
HOW WE COLLECT YOUR PERSONAL DATA AND WHY
We collect personal data in the following ways, depending on how you interact with us.
Direct Interactions You may provide personal data when you:
Book or search for a trip or related service (flights, cruises, hotel stays, transfers, excursions, etc.) via our website, app, physical locations, or call center
Begin but do not complete a booking or inquiry form
Request a brochure, subscribe to our emails, or participate in contests, promotions, surveys, or reviews
Create an account on our website and enter information into forms
Provide feedback or report an incident, illness, or issue
Apply for a job via email or through our site
Contact us by phone, email, mail, social media, or messaging platforms
Note: These communications may be recorded for quality, training, or business purposes
Attend in-person or virtual events hosted by K&S Escapes
Cookies and Automated Technologies When you visit our website, we may automatically collect certain types of data using cookies, server logs, pixels, web beacons, and similar tracking technologies. This data may include technical information about your device, your browsing behavior, and usage patterns. We use this information to operate and personalize our website, enhance the user experience, and analyze website traffic to better understand what features are most valuable to our visitors.
To help us with this, we may use third-party analytics services, such as Google Analytics. These services collect and process data to provide us with insights about how users engage with our website. For more information, you can visit Google’s page on “How Google uses data when you use our partners’ sites or apps.” If you prefer not to be tracked by Google Analytics, you can opt out by installing the Google Analytics Opt-out Browser Add-on.
You have the option to control cookie settings through your browser. However, please note that disabling cookies may impact the functionality and accessibility of certain parts of our website. For further details about how we use cookies and how you can manage them, please refer to our Cookie Policy.
Third-Party Links
Our website may contain links to third-party websites, plug-ins, and applications. By clicking on these links or enabling these connections, you may allow third parties to collect or share your data. Please note that we do not control these third-party sites and are not responsible for their privacy practices. When leaving our website, we recommend reviewing the privacy notice of each website you visit.
Third Parties or Publicly Available Sources
We may receive personal data about you from various third parties, including but not limited to the following:
Airlines, hotel providers, or other partners with whom we collaborate, especially if you have made a complaint to them or interacted regarding their services.
Analytics providers.
Authorities, agencies, regulators, or other organizations following an incident or accident.
Business-to-business lead providers, such as those for schools or organizations (if applicable).
Travel agents and affiliates.
How and why do we use your personal data?
Under data protection laws we are allowed to use personal information only if we have a proper reason to do so such as:
to fulfil a contract we have with you; or
when it is our legal duty; or
when it is in our legitimate interest (or those of a third party) and your interests and fundamental rights do not override those interested; or
when you consent to it.
Generally we do not rely upon consent as a legal basis for processing your personal data other than in relation to sending our own or third party direct marketing communications to you via e-mail or text message. You have the right to withdraw consent to marketing at any time by contacting us.
We have set out below a description of the ways we may process your personal data, and which of the legal bases we rely on to do so. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
We may process your personal data in various ways, depending on your interactions with us and the services you request. These processing activities include the following:
We use your personal data to manage and fulfill your bookings. This includes providing the products or services you have requested or purchased, such as arranging accommodations, transportation, and excursions. We also use your contact information to communicate important details about your bookings, such as confirmations, tickets, itinerary updates, or responses to inquiries and complaints.
We may use your personal data to address and investigate any complaints or service issues. In some instances, we may need to share relevant information with third parties—such as service providers or regulatory bodies—to properly assess and resolve the matter.
We may invite you to complete reviews or participate in surveys to better understand your experience and to enhance our services.
With your consent or as otherwise permitted by law, we use your personal data to send you marketing communications. These communications may include updates on promotions, special offers, brochures, events, and other news we believe may be of interest to you. You can opt out of marketing at any time.
To provide a more personalized and high-quality customer experience, we may use your data to tailor communications and advertising based on your preferences and interests. We may also record or monitor customer service calls to ensure quality and support training efforts.
We process personal data to ensure the safety and security of our services, staff, clients, and physical locations. This includes preventing fraud or unauthorized activity, conducting system testing and maintenance, and protecting our business interests.
If you apply for employment with us, we will process your application and associated information to assess your suitability for the role, whether submitted directly or through an agent or recruiter.
We use personal data to optimize the performance and usability of our websites and mobile applications. This includes ensuring content is delivered effectively for your device, using analytics to improve site functionality and relevance, and tailoring content based on your engagement.
We also use analytics to enhance our products, services, marketing efforts, and overall customer relationships. These insights help us better understand user behavior and improve our offerings accordingly.
Your personal data may also be used for research purposes, such as participating in consumer studies or feedback groups. When possible, this data is aggregated and anonymized to protect your privacy.
We process personal data to comply with applicable laws and legal obligations, including responding to legal proceedings, court orders, or regulatory requirements.
Finally, we may use your data to protect or enhance the value of our business and assets. This may include activities related to mergers, acquisitions, restructurings, asset sales, or insolvency proceedings.
Change of Purpose
We will only use your personal data for the purposes for which it was originally collected, unless we reasonably determine that it is necessary to use it for another purpose that is compatible with the original reason.
If we need to use your personal data for a purpose unrelated to the original purpose, we will inform you and, if required, obtain your consent for such use.
Please note that we may process your personal data without your knowledge or consent, in accordance with the applicable laws, where this is required or permitted by law.
How We Use Your Personal Data for Marketing and Advertising Purposes
When we will get in touch with you
At K&S Escapes, we value thoughtful communication. We may collect certain personal information to better understand your travel interests and preferences. This allows us to tailor our offerings and keep you informed about experiences, destinations, and promotions we believe will genuinely resonate with you.
You may hear from us about exclusive offers, curated travel inspiration, new partnerships, limited-time promotions, and events—either from K&S Escapes or from select partners who align with our brand values and high standards.
We will only send you marketing communications if:
You’ve signed up to hear from us or one of our trusted affiliates and haven’t opted out;
You’ve made a booking with us or requested a quote and haven’t indicated that you’d prefer not to receive updates. In this case, we'll only reach out regarding similar offerings you’ve shown interest in.
Prefer Not to Receive Marketing?
Your time is valuable, and we respect your inbox. If you no longer wish to receive marketing content from us, you can unsubscribe at any time by clicking the link at the bottom of our emails or by contacting us directly.
Third Parties and Marketing
We never sell your personal data or share it with third parties for their independent marketing purposes without your explicit opt-in consent. Occasionally, we may use trusted service providers to help deliver our brochures, newsletters, or emails—but they are never permitted to use your information for anything other than communicating on our behalf.
In some cases, our updates may include information about carefully selected partners offering services closely aligned with our own travel experiences.
Social Media and Online Platforms
To ensure our online marketing is relevant and respectful, we may share limited personal information with digital media partners such as social media platforms, search engines, or advertising networks. These third parties may use this data, alongside their own, to help us deliver personalized ads or create lookalike audiences interested in meaningful, elevated travel experiences.
To Whom We Disclose Your Personal Data:
How We Share Your Information
To deliver the exceptional travel experiences you expect from K&S Escapes, we may need to share your personal data with trusted partners and service providers. We do so with care, always respecting your privacy and in accordance with applicable laws.
Affiliated Companies
We may share your information with affiliated entities within our business group to:
Operate and improve our services
Personalize your travel experience
Manage reservations, inquiries, or complaints
Support essential administrative and operational functions
Travel and Booking Partners
To fulfill your travel arrangements, we share relevant information with carefully selected third-party providers such as:
Airlines, hotels, and tour operators
Destination management companies and transport providers
Cruise lines, event planners, and excursion operators
Travel and booking agents
These partners receive only the information necessary to provide your chosen services and experiences.
Business and Operational Support
We may also work with other third-party vendors who help us run our business efficiently. This includes:
Marketing and communications agencies
IT developers and website service providers
Hosting platforms and analytics partners
Payment processors and fraud prevention services
Survey and review partners
These vendors are strictly bound to use your data only to support our services and not for their own purposes.
Legal and Regulatory Requirements
In some instances, we may be required to share information with:
Immigration, border control, or airport authorities (e.g., providing Advance Passenger Information)
Legal advisors, accountants, or regulatory bodies
Courts or government agencies to comply with legal obligations or protect our rights
Mergers, Transfers, or Restructuring
Should K&S Escapes undergo a merger, acquisition, or business restructuring, your personal data may be transferred to new ownership under the same commitments outlined in this notice.
Marketing and Social Media
We only share your data with third parties for marketing purposes when you’ve given us clear, opt-in consent. We may also work with social media platforms and digital ad partners to deliver relevant messages online, as described in our marketing section.
Our Commitment to Data Protection
Every partner or service provider we work with is contractually obligated to safeguard your information and handle it in compliance with data protection laws. They are not permitted to use your data for any purpose outside of delivering the services we've entrusted them with.
Third-Party Links
Our website may contain links to third-party websites, plug-ins, and applications. By clicking on these links or enabling these connections, third parties may have the ability to collect or disclose your personal data. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to review the privacy notices of any websites you visit once you leave our site.
International Transfers of Your Personal Data
To deliver the seamless global travel experiences we promise, your personal data may be transferred to, stored, or processed in countries outside of your home jurisdiction. This may include locations where our trusted partners, service providers, or affiliated companies are based.
Whenever your data is shared internationally, we take strong steps to ensure it remains protected. These safeguards include:
Only transferring to countries deemed to have adequate data protection standards (such as those recognized by the European Commission or UK regulations), and/or
Implementing contractual protections like Standard Contractual Clauses approved by relevant data protection authorities.
If you'd like more details on how we protect your data during international transfers, feel free to contact us.
Your Personal Data Rights
You have rights over your personal data, and we are committed to helping you exercise them. Here’s a summary of what you’re entitled to:
Transparency – To know how your data is collected, used, and shared, as outlined in this privacy notice.
Correction – To ask us to correct inaccurate or incomplete personal information.
Marketing Preferences – To opt out of receiving marketing communications from us at any time.
Access – To request a copy of the personal data we hold about you or ask us to transfer it to another service provider.
Objection – In certain cases, to object to how we use your data or request we stop using it altogether.
Restriction or Erasure – In limited circumstances, to request that we restrict or delete your personal data.
Withdrawal of Consent – If you've previously given us consent to use your information, you can withdraw it at any time.
To exercise any of these rights, you can contact us directly or use the unsubscribe link in our marketing emails. We may need to verify your identity to protect your privacy before processing your request. We’ll always respect your rights unless we’re required by law to keep certain data.
Data Security
Protecting your personal data is a top priority. While no system can be 100% secure, we employ industry-standard technical and organizational safeguards to help prevent unauthorized access, use, loss, or disclosure. Access to your information is limited to those who need it to perform their job.
We have a clear response protocol for any suspected data breach and will notify you—and the appropriate regulators—if required by law.
Our systems are regularly tested, and we stay current with security best practices to ensure your information remains protected.
How Long We Keep Your Data
We retain your personal data only as long as necessary to fulfill the purpose for which it was collected, including to meet legal, accounting, or regulatory requirements.
For example, we may keep basic information related to bookings for at least six years to comply with legal and tax obligations.
In some cases, we may anonymize your data so it can no longer be linked to you personally. This anonymized data may be used indefinitely for research, planning, or statistical analysis.
How can you contact us?
If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.
Data Protection
K&S Escapes
3586 Harborwood Road, Salem, VA 24153
To: katie@ksescapes.com
Please contact us in the first instance if you have any concerns. If we are unable to resolve your concern, you have the right to make a complaint to the relevant data protection authority where you live.
Changes to this privacy notice and your duty to inform us of changes
We keep our privacy notice under regular review. This version was last updated May 2025.
Please note that we may modify or update this privacy notice from time to time, so please review it periodically. We may provide you with an updated privacy notice if material changes are made. Unless otherwise indicated, any changes to this privacy notice will apply immediately upon posting to our website.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.